We run independent campaigns in key states and districts where our issues and involvement can make the difference to elect a pro-environment candidate or defeat an anti-environment opponent.  We prioritize states where our efforts can simultaneously impact Senate, House, and governors’ seats.

We use cutting-edge research to identify discrete universes of voters who can be moved on our issues and develop effective messaging. In 2020, we launched a program to reach and persuade 1.58 million specific voters in battleground states — and follow-up analysis found that our program increased the Democratic vote margin by 5.6 percentage points among these voters on Election Day. 

In many races, narratives about candidates form months before Election Day. We invest early in TV and digital communications to define candidates and respond to attacks.  We use research to identify key voters and create effective persuasion and mobilization plans. 

Our unique, best-in-class canvassing programs—a mix of motivation and turnout efforts with particular focus on communities of color—have helped deliver decisive margins in close races for the last decade. We have significant expertise running vote-by-mail and early voting programs, including communicating directly with voters about options for voting in their states. 

We work with our 30+ state affiliates to impact multiple races up and down the ballot, invest early to frame the terms of the race, and continually analyze the state of play to adjust resources or seize opportunities.

LCV Victory Fund is a trusted partner to other leading independent, progressive, and labor groups working to elect candidates. We work closely with allies so that our efforts complement, rather than duplicate, each other and so that voters hear from the messenger that they are most likely to connect with.